A Christmas charity campaign for Dole, created with St Luke’s in London. The idea: an empty teddy bear that the public could “stuff” by donating — every contribution funded meals for families in need, and the bear filled up as the donations came in.
What I did — Worked as senior developer on the interactive campaign site for Taylor James Interactive — the animated stuffing machine, the slider that turned a donation amount into meals, the bear filling in real time, and the payment flow, all built to stay smooth under a high-traffic seasonal push across several markets.
The result — The interactive centrepiece of a global Christmas campaign that ran across the UK, US, New Zealand, Singapore and Japan, and picked up coverage across the advertising press. The original site has since been retired, but the work lives on in the campaign’s write-ups and award listings.
View the campaign ↗